5 EENVOUDIGE FEITEN OVER ADVERTENTIEAUTOMATISERING BESCHREVEN

For example, if a user searched for the term ‘The best hotels in Madrid’, then an advertiser targeting keywords ‘hotels in Madrid’ would likely have their ad displayed in the search results. The DSP uses this gegevens to target online audiences that would benefit from these software ads. It then uses real-time bidding (RTB) to bid for ad s